The goal of a program in Marketing, Trade and Sales is to develop professionals who can strategically create, communicate, and deliver value to customers while managing profitable customer relationships. 

Accountancy ii offered at the undergraduate level (Higher National Diploma, Bachelor of Technology and Bachelor of Science) and at the postgraduate level (Master of Technology and Master of Science). 

The program focuses on:

• Understanding the Consumer: Analyzing consumer behavior, market research, and competitive landscapes to identify needs and opportunities.

• Strategic Planning: Developing and executing integrated marketing strategies, including product development, pricing, distribution (place), and promotion.

• Digital and Traditional Channels: Mastering various communication methods, from digital marketing (SEO, social media, content marketing) to traditional advertising.

• Value Creation: Ensuring that the marketing mix effectively delivers and captures value for both the organization and its customers.